:root{--navy:#13294B;--amber:#F59E0B;--ink:#192A43;--muted:#526071;--cloud:#F3F6FA;--line:#DCE3EC}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:110px}body{margin:0;color:var(--ink);font-family:Arial,sans-serif;background:#FFFFFF;font-size:17px;line-height:1.65}a{color:inherit}button{font:inherit}.wrap{width:min(1200px,calc(100% - 96px));margin:auto}header{background:#FFFFFF;border-bottom:1px solid var(--line)}.nav{height:104px;display:flex;align-items:center;justify-content:space-between;gap:24px}.brand{display:flex;align-items:center;text-decoration:none;gap:12px;line-height:1.3;font-size:14px;font-weight:800;letter-spacing:1px}.brand img{width:68px;height:68px;object-fit:contain;border-radius:8px}.brand span span{display:block;font-size:12px;letter-spacing:4px;margin-top:3px}.nav nav{display:flex;gap:28px;font-size:14px}.nav nav a{text-decoration:none}.nav nav a:hover{text-decoration:underline;text-underline-offset:7px}.button{display:inline-flex;align-items:center;justify-content:center;gap:24px;background:var(--amber);color:var(--navy);padding:16px 24px;border-radius:5px;font-weight:700;text-decoration:none;border:1px solid transparent;min-height:48px;transition:background .2s,transform .2s}.button:hover{background:#FFB72D;transform:translateY(-2px)}.compact{padding:12px 18px;font-size:14px}.button span{font-size:22px}.hero{display:grid;grid-template-columns:1.1fr 1fr;gap:70px;align-items:center;padding-top:72px;padding-bottom:72px}.eyebrow{font-size:12px;letter-spacing:1.6px;font-weight:700;line-height:1.6;margin:0 0 24px}.hero h1{font-size:clamp(48px,5vw,72px);line-height:1.04;letter-spacing:-3px;margin:0 0 28px;color:var(--navy)}h1 span{position:relative;z-index:0}h1 span:after{content:'';position:absolute;bottom:1px;height:13px;left:0;right:0;background:var(--amber);z-index:-1}.lead{font-size:23px;line-height:1.45}.hero-copy>p:not(.eyebrow){max-width:540px;color:var(--muted)}.hero-copy .button{margin-top:17px}.small{font-size:14px}.hero-note{margin-top:18px}.hero-visual{position:relative;min-height:510px;background:var(--navy);border-radius:12px;overflow:hidden;color:#FFFFFF;display:flex;flex-direction:column;justify-content:center}.hero-visual>img{position:absolute;inset:0;width:100%;height:100%;object-fit:cover}.hero-diagram{padding:42px;text-align:center}.hero-diagram div{padding:15px;border:1px solid #718096;border-radius:5px}.hero-diagram>span{display:block;color:var(--amber);padding:5px}.photo-label{z-index:1;position:absolute;bottom:18px;left:18px;right:18px;background:var(--navy);padding:18px;display:flex;gap:14px;align-items:center;border-radius:6px}.photo-label strong,.photo-label div>span{display:block}.photo-label strong{font-size:17px}.photo-label div>span{font-size:12px;color:#DCE3EC}.mini-mark{background:var(--amber);color:var(--navy);padding:8px;font-size:15px;font-weight:800}.audience{background:var(--cloud);border-block:1px solid var(--line);padding:22px 0}.audience .wrap{display:flex;justify-content:space-between;align-items:center;gap:20px;font-size:11px;letter-spacing:1px;font-weight:700}.audience span{font-size:15px;letter-spacing:0}.section{padding:96px 0}.section h2{font-size:clamp(32px,3.3vw,46px);line-height:1.12;letter-spacing:-1.5px;margin:0 0 24px;max-width:790px}.section p{color:var(--muted)}.section-head{display:flex;justify-content:space-between;gap:60px;align-items:flex-end;margin-bottom:40px}.section-head h2{max-width:610px;margin:0}.section-head>p{max-width:340px;margin:0}.grid3{display:grid;grid-template-columns:repeat(3,1fr);gap:28px}.problem{padding:28px 0;border-top:2px solid var(--line)}.number{font-size:13px;letter-spacing:1px;font-weight:700;color:var(--muted)}h3{font-size:23px;line-height:1.3;margin:18px 0 14px;letter-spacing:-.5px}.problem p,.service p{font-size:16px;margin:0}.tint{background:var(--cloud)}.service{background:#FFFFFF;padding:30px;border:1px solid var(--line);border-radius:8px}.service .number{color:var(--navy);background:#FFF2D6;padding:7px 10px;border-radius:5px;display:inline-block}.service ul{padding:0;list-style:none;font-size:14px;border-top:1px solid var(--line);margin-top:25px;padding-top:15px;color:var(--muted)}.service li{padding:6px 0}.service li:before{content:'✓';color:var(--navy);margin-right:9px}.comparison{display:grid;grid-template-columns:1fr 1.35fr;margin-top:40px;border:1px solid var(--line);border-radius:8px;overflow:hidden}.comparison>div{padding:34px}.comparison>div:first-child{background:var(--cloud)}.comparison>div:last-child{background:var(--navy);color:#FFFFFF}.comparison h3{margin-top:0}.comparison p{margin-bottom:0}.comparison>div:last-child p{color:#DCE3EC}.dark{background:var(--navy);color:#FFFFFF}.dark p{color:#CDD7E5}.dark .eyebrow{color:var(--amber)}.loop{display:grid;grid-template-columns:repeat(5,1fr);gap:12px;margin-top:42px}.loop div{border-top:1px solid #526780;padding-top:20px;padding-bottom:15px;font-size:16px}.loop span{display:block;color:var(--amber);font-size:12px;margin-bottom:8px}.split{display:grid;grid-template-columns:1fr 1fr;gap:90px;align-items:center}.quote{font-size:32px;line-height:1.3;letter-spacing:-.5px;border-left:4px solid var(--amber);padding-left:30px}.proof-tags{display:flex;gap:12px;flex-wrap:wrap;margin-top:28px}.proof-tags span{border:1px solid var(--line);font-size:13px;padding:7px 12px;border-radius:4px}.demo{border:1px solid var(--line);border-radius:8px;overflow:hidden;background:#FFFFFF}.demo-slot{aspect-ratio:16/10;background:#EAF0F7;display:grid;place-items:center;border-bottom:1px solid var(--line)}.demo-slot span{font-size:12px;letter-spacing:1.7px;color:var(--muted)}.demo-copy{padding:24px}.demo h3{margin-top:0;font-size:21px}.demo p{font-size:15px;margin-bottom:0}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:35px;margin-top:42px}.steps article{border-top:1px solid var(--line);padding-top:25px}.steps h3{font-size:21px}.steps p{font-size:16px}.founder{background:var(--cloud);padding:42px;border-radius:8px}.founder .initials{width:72px;height:72px;background:var(--navy);color:var(--amber);display:grid;place-items:center;font-size:25px;letter-spacing:2px;border-radius:50%}.consult{text-align:center;padding:80px 30px;background:var(--navy);color:#FFFFFF;border-radius:12px}.consult h2{margin:0 auto 20px}.consult p{color:#DCE3EC;max-width:650px;margin:0 auto 28px}.consult .small{margin-top:18px;margin-bottom:0}.legal{border-top:1px solid var(--line);margin-top:50px;padding-top:25px;display:grid;grid-template-columns:1fr 1fr;gap:40px}.legal summary{cursor:pointer;font-size:14px;font-weight:700}.legal p{font-size:14px}footer{padding:35px 0 45px;border-top:1px solid var(--line);font-size:13px}footer p{color:var(--muted)}footer>span{font-size:12px}.skip{position:absolute;top:-90px;left:20px;background:var(--navy);color:#FFFFFF;padding:12px;z-index:10}.skip:focus{top:12px}:focus-visible{outline:3px solid #975B00;outline-offset:5px}.dark :focus-visible,.consult :focus-visible{outline-color:var(--amber)}
@media(max-width:1000px){.wrap{width:calc(100% - 56px)}.nav nav{gap:15px}.brand>span{display:none}.hero{gap:35px}.hero h1{font-size:56px}.hero-visual{min-height:470px}.audience .wrap{flex-wrap:wrap;justify-content:center}.split{gap:40px}.section{padding:72px 0}.grid3{gap:18px}.service{padding:24px}.loop{grid-template-columns:repeat(5,1fr)}}@media(max-width:700px){.wrap{width:calc(100% - 40px)}.nav{height:88px;gap:12px}.brand img{width:58px;height:58px}.nav nav{display:none}.compact{font-size:13px;padding:10px 12px;gap:10px}.hero{grid-template-columns:1fr;padding-top:44px;padding-bottom:42px;gap:30px}.hero h1{font-size:53px;letter-spacing:-2.7px}.hero .eyebrow{font-size:10px;letter-spacing:1.2px}.lead{font-size:22px}.hero-visual{min-height:380px}.audience .wrap{gap:12px 20px}.audience .wrap{font-size:10px}.audience span{font-size:13px}.section{padding:60px 0}.section-head{display:block}.section-head>p{margin-top:22px;max-width:none}.grid3,.split,.comparison,.steps,.legal{grid-template-columns:1fr}.grid3{gap:22px}.split{gap:35px}.comparison>div{padding:26px}.loop{grid-template-columns:repeat(2,1fr);gap:15px}.loop div{font-size:16px}.section h2{font-size:35px}.quote{font-size:27px}.steps{gap:22px}.founder{padding:28px}.consult{padding:50px 22px}.photo-label{padding:14px}.photo-label strong{font-size:15px}.photo-label div>span{font-size:11px}.legal{gap:15px}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{animation:none!important;transition:none!important}}
/* September visual refinement: original logo, editorial previews, learning flow. */
.nav{height:154px}.brand{flex-shrink:0}.brand .logo-frame{display:block;position:relative;width:254px;height:145px;overflow:hidden;margin:0;letter-spacing:0}.brand .logo-frame img{position:absolute;width:280px;height:280px;max-width:none;top:-62px;left:-13px;border-radius:0;mix-blend-mode:multiply}.hero{padding-top:58px}.hero-visual{box-shadow:0 20px 50px #13294B18}.demo{border:none;border-radius:10px;box-shadow:0 7px 25px #13294B0C;transition:transform .25s,box-shadow .25s}.demo:hover{transform:translateY(-5px);box-shadow:0 16px 35px #13294B16}.demo-slot{position:relative;aspect-ratio:4/3;display:block;overflow:hidden;background:var(--navy);border:0}.demo-slot>img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .5s}.demo:hover .demo-slot>img{transform:scale(1.035)}.demo-slot:after{content:'';position:absolute;inset:30% 0 0;background:linear-gradient(transparent,#09182DEA)}.demo-slot .preview-caption{position:absolute;bottom:22px;left:22px;right:22px;z-index:1}.demo-slot .preview-caption span{font-size:10px;letter-spacing:1.25px;color:#FFFFFF;display:block;margin-bottom:8px}.preview-caption strong{font-size:23px;line-height:1.2;letter-spacing:-.6px;color:#FFFFFF;display:block}.demo-slot .preview-badge{position:absolute;top:16px;left:16px;padding:5px 9px;background:#FFFFFF;color:var(--navy);font-size:9px;letter-spacing:1px;z-index:1;border-radius:3px;font-weight:700}.demo-copy{padding:28px}.demo-copy .number{font-size:11px}.transformation{display:grid;grid-template-columns:1fr 30px 1fr 30px 1fr;align-items:center;gap:20px;margin:40px 0 0;background:var(--navy);border-radius:10px;padding:35px;color:#FFFFFF}.transformation div{display:flex;flex-direction:column;gap:12px}.transformation span{font-size:11px;letter-spacing:1.5px;color:var(--amber);font-weight:700}.transformation strong{font-size:20px;line-height:1.3}.transformation small{font-size:13px;color:#DCE3EC}.transformation>b{font-size:26px;color:var(--amber);font-weight:400}.comparison{margin-top:20px}.craft-visual{position:relative;min-height:390px;overflow:hidden;border-radius:10px;background:var(--navy)}.craft-visual>img{position:absolute;width:100%;height:100%;object-fit:cover}.craft-visual:after{content:'';position:absolute;inset:20% 0 0;background:linear-gradient(transparent,#09182DF0)}.craft-visual>div{position:absolute;bottom:28px;left:30px;right:24px;z-index:1}.craft-visual .eyebrow{font-size:10px;color:#FFFFFF}.craft-visual p{color:#FFFFFF;font-size:32px;line-height:1.1;font-weight:700;letter-spacing:-1px;margin:14px 0 0}.loop{gap:0;border:1px solid #526780;border-radius:8px;overflow:hidden}.loop div{padding:24px 20px;border:0;border-right:1px solid #526780;border-bottom:1px solid #526780;min-height:112px}.loop div:nth-child(5n){border-right:0}.loop div:nth-child(n+6){border-bottom:0}.loop span{font-size:13px}.footer-brand{height:100px;width:175px;position:relative;overflow:hidden;margin-bottom:20px}.footer-brand img{width:190px;height:190px;position:absolute;top:-42px;left:-8px;mix-blend-mode:multiply}footer>strong{display:none}
@media(max-width:1000px){.brand .logo-frame{width:205px;height:125px}.brand .logo-frame img{width:230px;height:230px;top:-51px;left:-12px}.nav{height:132px;gap:15px}.nav nav{font-size:13px;gap:14px}.nav .compact{font-size:13px;padding:12px;gap:12px}.transformation{padding:25px;gap:12px}.transformation strong{font-size:18px}.preview-caption strong{font-size:20px}.demo-slot .preview-caption{left:18px;bottom:18px}.loop div{padding:20px 14px;font-size:14px}}
@media(max-width:700px){.nav{height:125px;gap:10px}.brand .logo-frame{width:166px;height:110px}.brand .logo-frame img{width:184px;height:184px;top:-38px;left:-9px}.nav .compact{font-size:12px;padding:10px;gap:7px;max-width:150px;line-height:1.35}.nav .compact span{font-size:18px}.hero{padding-top:38px}.transformation{grid-template-columns:1fr;padding:28px;gap:18px}.transformation>b{transform:rotate(90deg);width:25px}.transformation strong{font-size:22px}.transformation small{font-size:14px}.demo-slot{aspect-ratio:4/3}.preview-caption strong{font-size:26px}.demo-slot .preview-caption{left:24px;bottom:24px}.craft-visual{min-height:370px}.loop div:nth-child(n){border-right:1px solid #526780;border-bottom:1px solid #526780;font-size:15px}.loop div:nth-child(2n){border-right:0}.loop div:nth-child(n+9){border-bottom:0}}
@media(max-width:360px){.brand .logo-frame{width:140px;height:100px}.brand .logo-frame img{width:158px;height:158px;top:-29px}.nav .compact{font-size:11px;max-width:132px}.hero h1{font-size:46px}}
/* Keep the complete supplied mark visible inside its larger header placement. */
.nav{height:180px}.brand .logo-frame{width:260px;height:170px}.brand .logo-frame img{width:260px;height:260px;top:-43px;left:0}
@media(max-width:1000px){.nav{height:155px}.brand .logo-frame{width:215px;height:142px}.brand .logo-frame img{width:215px;height:215px;top:-34px;left:0}}
@media(max-width:700px){.nav{height:140px}.brand .logo-frame{width:174px;height:122px}.brand .logo-frame img{width:184px;height:184px;top:-27px;left:-5px}}
@media(max-width:360px){.brand .logo-frame{width:140px;height:104px}.brand .logo-frame img{width:158px;height:158px;top:-24px;left:-9px}}
/* Retention Loop: one connected journey with ten explicit stages. */
.method-map{display:grid;grid-template-columns:1fr 70px 1fr 70px 1fr;align-items:center;max-width:860px;margin:48px auto 45px;position:relative}.map-node{display:flex;flex-direction:column;align-items:center;gap:14px;font-size:20px;font-weight:700}.map-node svg{width:68px;height:68px;padding:16px;background:var(--amber);color:var(--navy);border-radius:50%;box-shadow:0 0 0 9px #F59E0B12}.map-arrow{color:var(--amber);font-size:34px;text-align:center}.return-path{grid-column:1/-1;border:1px solid #718198;border-top:0;border-radius:0 0 32px 32px;text-align:center;margin:22px 10% 0;padding:15px 15px 13px;color:#E1E8F1;font-size:13px;letter-spacing:.3px}.return-path span{color:var(--amber);font-size:20px;margin-right:8px}.phase-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}.phase{background:#1C3559;border:1px solid #425B7B;border-radius:12px;padding:28px 25px;position:relative;overflow:hidden}.phase-top{display:flex;align-items:center;gap:13px}.phase-top>span{font-size:11px;color:#FFC15B;letter-spacing:1.2px;font-weight:700}.phase-symbol{width:44px;height:44px;display:grid;place-items:center;border:1px solid #697E9B;border-radius:10px;color:#FFC15B}.phase-symbol svg{width:25px;height:25px}.phase h3{font-size:24px;line-height:1.25;min-height:60px;margin:21px 0 25px;color:#FFFFFF}.phase ol{list-style:none;padding:0;margin:0;display:flex;flex-direction:column;gap:22px}.phase li{display:grid;grid-template-columns:26px 1fr;gap:12px;align-items:start}.step-icon{color:#FFC15B;padding-top:3px}.step-icon svg{width:23px;height:23px;display:block}.phase li strong{display:inline;font-size:15px;font-weight:700;line-height:1.4;color:#FFFFFF}.step-number{font-size:11px;color:#AEBFD6;margin-right:8px}.phase li p{font-size:14px;line-height:1.45;color:#D1DCEC;margin:7px 0 0}.method-note{font-size:15px;text-align:center;max-width:650px;margin:30px auto 0!important;color:#D1DCEC!important}.audience .wrap{gap:18px}.audience span{font-size:14px}
@media(max-width:1000px){.phase{padding:24px 18px}.phase h3{font-size:22px}.phase-grid{gap:15px}.phase li{gap:8px;grid-template-columns:23px 1fr}.phase-top>span{font-size:10px}.phase li strong{font-size:14px}.phase li p{font-size:13px}}
@media(max-width:700px){.phase-grid{grid-template-columns:1fr;gap:20px}.phase{padding:28px}.phase h3{min-height:0;font-size:26px}.phase li strong{font-size:17px}.phase li p{font-size:15px}.phase ol{gap:24px}.phase-top>span{font-size:12px}.method-map{grid-template-columns:1fr 22px 1fr 22px 1fr;gap:0;margin:35px 0}.map-node{font-size:14px;gap:14px}.map-node svg{width:54px;height:54px;padding:13px}.map-arrow{font-size:23px}.return-path{margin:20px 8% 0;font-size:12px;padding:12px 6px}.method-note{text-align:left}.phase li{grid-template-columns:26px 1fr;gap:12px}}

/* Sample preview */
.sample-layout{display:grid;grid-template-columns:1fr 1fr;gap:64px;align-items:center}.sample-card{background:#fff;padding:32px;border:1px solid #d7dfeb;border-radius:18px;box-shadow:0 18px 48px #13294b0d}.sample-paper{background:#13294B;color:white;border-radius:12px;padding:26px}.sample-paper>span{color:#F59E0B;font-size:12px;letter-spacing:2px;font-weight:bold}.sample-paper i{display:block;height:4px;background:#6d7e98;width:38%;margin-top:10px;border-radius:4px}.sample-paper i:nth-of-type(2){width:28%}.sample-paper b{color:#F59E0B;font-size:38px;display:block;margin:10px 0}.sample-paper strong{font-size:23px;line-height:1.35;display:block}.sample-card ol{padding-left:23px;margin-top:28px}.sample-card li{padding-left:7px;margin:18px 0}.sample-card li::marker{color:#996000;font-weight:bold}.sample-card li span{display:block;margin-top:4px}.sample-layout .button{margin-top:16px}@media(max-width:760px){.sample-layout{grid-template-columns:1fr;gap:28px}.sample-card{padding:22px}}